Embroiderly was born where theatrical tailoring, haute couture and contemporary craftsmanship converge.
I translate stories, symbols and personal identity into high-tailoring embroidery.
I work on garments that have already lived, because value isn’t in the new, but in what deserves to be cherished.
Every transformation begins with a project and every garment becomes a unique personal mark designed to endure over time.
The essence of the experience
Identity embroidery is an immersive experience that helps those who choose it express their identity through what they wear.
Every Embroiderly experience follows a structured, mindful process:
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Listening and identity analysis
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Defining your aesthetic code
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Embroidery design
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Handmade artisanal execution
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Thoughtful delivery with documentation
No project can be replicated. Your wardrobe should be worthy of who you are becoming.
The Four Experiences
Le quattro esperienze
Essence
The gateway into the world of Embroiderly.
An essential, targeted identity intervention on a single garment, perfect for those beginning to imprint a personal signature on a meaningful piece.
Signature
A deeper, narrative and carefully detailed project.
Designed to extend across an entire outfit with a singular, harmonious vision where the garment becomes an extension of your identity.
Privée
An exclusive, highly tailored experience.
Complex embroidery interventions extend across up to three fully customisable garments.
Couture
By invitation only.
For artistic, editorial or performative projects.
Let's have a conversation
Who It’s For
- People who have shaped themselves and their journey
- People who want to communicate their personal brand clearly and uniquely
- People who cannot afford to go unnoticed
- People who recognize that real luxury is having something that no one else has
I serve only four clients per month
to manati a high quality and customised experience
Behind the Craft
My name is Martina Della Mora, and I’ve been a hand embroiderer since 2019.
I hold a degree in Fashion Design from the Politecnico di Milano and a diploma in Theatrical Tailoring from the Accademia del Teatro alla Scala in Milan.
Since 2019 I have worked in bridal ateliers, bespoke tailoring and luxury houses including Ermenegildo Zegna, Domenico Caraceni and Golden Goose, mastering a range of hand-embroidery techniques applied to many fabrics.
Since 2022 I’ve also been teaching hand embroidery, both to professionals and beginners, and since November 2025 I’ve started to teach hand embroidery for the project EducArti with Accademia Teatro alla Scala.
In January 2025 I launched Embroiderly to help clients express their personality through bespoke hand embroidery.
More in depth
Sustainability
I do not produce garments
I work on the pieces you already love and choose to wear.
This choice is ethical, aesthetic and intentional.
Each embroidery is an act of continuity, not of consumption.
Your garment can become something more
If you feel it’s time to give form to your identity through a beloved garment, let’s begin with a conversation.
Book your Discovery Call
Do I need to have a clear idea of the embroidery?
No. Some clients arrive with a very clear vision, while others don’t yet know what they want. My role is to guide you in defining the direction of the project and to develop, together, an embroidery that reflects your story and identity.
How long does a project take?
It depends on the complexity of the embroidery, the garment, and the level of personalization required. On average, a project takes between 3 and 8 weeks.
Because each piece is entirely handmade and fully bespoke, the timeline reflects the care your garment deserves.
Can I ship my garment or do I need to come to the atelier?
You may safely ship your garment, or we can arrange an in-person meeting if you prefer. We will discuss the best option during your Discovery Call.
How much does an Embroiderly project cost?
Every project is unique and made to measure, so there is no standard price. The investment depends on the technique, time involved, complexity, and level of personalization.
Can I gift an Embroiderly experience?
Yes. Dedicated options are available for those who wish to offer a meaningful and deeply personal gift.